One of the coolest things about working from the press room at the RIMS Annual Conference is the ample amount of press releases available to journalists and other media professionals.
Various companies in the risk and insurance industry are eager to spread the news of their new surveys, studies or products, and it shows — I’m currently looking at tables filled with Chubb, FM Global, AIR Worldwide, etc.
One study from Chubb that caught my eye stated that many don’t use their real name on the internet.
In fact, the study says only 51% always use their real name.
I questioned why this would be of any concern and I was met with a great quote.
“Twitter, Facebook and Foursquare have created new social media risks and an environment where many people don’t know who they are talking to online,” said Kenneth Goldstein, worldwide media liability manager at Chubb. “They don’t realize who can see their location, creating many exposures for individuals and companies.”
Some interesting stats from the study:
- 66% of respondents said they would not use mobile technology that shows people on social networking sites where they are located
- 20% of respondents said they have shared a negative product or service experience with others on Facebook, YouTube or other social networking sites
- 64% of respondents said the company had no policy for talking about the company on social networking sites
This is just another aspect of social media risks that we continue to write about (check out past posts on the topic). And of course, check back later for more posts from RIMS 2010.
Similar Posts:
- The Risks of Social Media: Developing a Social Media Crisis Response Plan
- The Risks of Social Media: Legal Limits
- The Risks of Social Media: Avoiding Disaster
- The Risks of Social Media: How Insurance Companies Are Benefitting Despite the Potential Perils
- Managing the Risks and Rewards of Social Media, as Illustrated by ESPN’s New Social Networking Policy