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The Risk of Being Sucked Out of a Plane

Last Friday, while en route from Phoenix to Sacramento, a five-foot hole that appeared in the fuselage a Southwest Airlines-operated Boeing 737 jet forced the pilot to make an emergency landing. Since then, the Federal Aviation Administration ordered mandatory inspections of nearly two hundred 737s worldwide.

The plane whose fuselage ripped open was 15 years old and had taken nearly 40,000 flights. And the concern that other old models may have similar vulnerabilities proved warranted when Southwest found five other jets with fuselage cracks. Scary stuff really.

But much like the ongoing confusion and misinformation surrounding nuclear radiation risks, few people understand the actual risk of a mid-flight tear in a plane’s cabin. And when I say few people actually understand either of these things, I certainly include myself in that classification.

Fortunately, someone much smarter than I is here to explain.

Brain Palmer of Slate explains why no passengers were sucked off of Southwest Flight 812.

How risky might the latest incident have been for passengers? The pressure differential between the cabin and the outside was approximately 7.5 pounds per square inch, and the hole measured 720 square inches. That means the maximum force applied would have been around 5,400 pounds—more than enough to blow an unrestrained person out of the plane. But a passenger would only feel that much force if he were literally plugging the hole with his body.

Keep in mind that the hole was not right next to any passengers or beneath their legs. It was in the ceiling of the cabin, which would have been at least two to three feet away from the heads of anyone sitting inside. At that distance, the force of an explosive decompression would be greatly dissipated. Air-flow patterns are complicated, and it’s impossible to quantify this effect for any given passenger. But as a simple way to visualize the effect of distance, we might imagine the force spreading itself out across the surface of an expanding hemisphere centered on the hole. Using the formula for spherical surface area, we see that at a distance of three feet, the 5,400 pounds of force would be spread across an area of 8,143 square inches. Four feet from the hole, it would cover 14,476 square inches, and so on. As the force gets more and more stretched out, the proportion of it that would be working to push a body out of the plane diminishes. On top of that, the air would be free to flow around the passengers in their seats, which would make its impact still weaker. Since the hole was in the ceiling of the plane, any decompressive force would have had to act against the full body weight of any passengers, lifting them up and out of their seats before it could eject them in a gust of air.

Here’s an experiment that illustrates the principle: Plug your sink drain with a rubber stopper, fill the sink with water, and then slowly remove the stopper. You’ll notice that the stopper is much harder to budge when it’s close to the hole and perfectly aligned with it. But tilt the plug slightly, or pull it out a little bit, and the force becomes barely noticeable. That’s more or less analogous to what happens when a hole opens in a Boeing 737 at cruising altitude.

So I guess it turns out that you can’t believe everything you see in action movies. I really can’t believe Steven Seagal would be disingenuous with his art.

The Risks of Social Media: Avoiding Disaster

In this day and age, most every large organization or company has a Facebook or Twitter page (if they’re not living in the dark ages, that is). But just because a company puts itself out there in the world of modern marketing does not mean mayhem won’t ensue.

Tweets or Facebook posts on a company’s site can help or harm said company — and it’s a fine line between the two. For this issue, a social media policy should be put in place at any company that plays the social media game. If you want to take it a step further, a community manager should be responsible for all social media outlets that pertain to your brand.

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But that’s not all a company has to worry about. As we all know, angry customers often take to the internet to air their grievances, often launching attacks on a company via Twitter or Facebook after a bad experience. Here are a couple of angry tweets aimed at your neighborhood pizza maker, Dominos:

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But Dominos, unlike some companies, responds immediately to customer complaints on Twitter. It is obvious that the pizza chain employs several community managers to take care of such issues or forward the complaints on to the appropriate department. This, everyone, is a great example of the right way to use social media.

Another pioneer in the land of corporate social media is Delta.

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It was announced today that the commercial airline will now allow users to book flights directly on Facebook.

While it’s commendable that the company is looking to social media to boost sales, Delta is not the first airline to use the social web to reach consumers. Southwest, Virgin and event JetBlue have been communicating deals and information to customers via Twitter and Facebook for some time. I’d expect these airlines to start rolling out a similar sales feature to Ticket Window soon.

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Examples of bad business twitter moves include not checking in regularly, mixing business with pleasure (make a separate personal account), mostly self-promotional tweets/posts and not helping others. Having a Twitter or Facebook page that represents your brand means responding quickly and directly and planning for the worst while expecting the best.

What’s the worst case scenario your brand could possibly suffer in a social media PR meltdown? That situation probably won’t occur, but by imagining the worst, you can craft “first line” responses ahead of time, so you won’t be caught off guard. That way you’ll be well prepared if sentiment around your brand suddenly begins to trend negative. This kind of brand take-down, should it occur, happens extremely fast—in a matter of hours.

So, while social media is a great marketing tool for every business, a professional and responsible manager should be in charge of all communication on the various sites and this person should be very well versed on the many risks of social media.