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Facebook IPO: The Good, the Bad and the Ugly

By this time, you’re probably aware of the debacle over Facebook’s initial public offering on the NASDAQ exchange last week. Let’s break it down.

The Good
There isn’t much that falls under this category, execpt for the fact that the NYSE is enjoying the controversy — it’s attempting to lure Facebook to the exchange.

The Bad
It was announced Tuesday that two U.S. financial regulators suggested reviews be launched into the social media site’s IPO, citing concerns over disclosure relating to underwriter Morgan Stanley. It was reported that Morgan Stanley analysts received information that caused them to cut revenue forecasts for Facebook. This information, however, was only shared with analysts from the 33 underwriting banks and was never made public. Simply put, “the disclosure of lower forecasts to certain big institutional investors left both Facebook and Morgan Stanley open to accusations of selective disclosure. Many smaller investors who bought Facebook shares in the IPO were left in the dark.”

This morning it was announced that Morgan Stanley and other underwriters associated with the IPO have profitted close to $100 million from stabilizing the share price, along with millions in profit more in IPO fees. Before the public offering, Morgan Stanley was given the opportunity to purchase a large chunk of shares at a discount in order to keep the share price stable through buying and selling once the shares were offered to the public. The bank not only sold every last one of the 421,233,615 shares it bought at discount, but it also shorted an additional 484,418,657, which only signals one thing — Morgan Stanley knew the share price would drop and it, in turn, would buy back the shorted shares at a profit.

The Ugly
Thus begins the wave of lawsuits. Tuesday, a Los Angeles-based law firm, Glancy Binkow & Goldberg LLP, filed a class action lawsuit on behalf of investors who suffered losses from Facebook’s IPO. And it was announced today that the law firm of Girard Gibbs LLP has filed a similar class action suit, stating that “the company, its officers and directors, and underwriters with violations of federal securities laws for false and misleading statements made in the Registration Statement and Prospectus issued in connection with the IPO.” In addition to these, several lawsuits have been brought against Mark Zuckerberg, Morgan Stanley and even Nasdaq.

In the end, the fact is that not all Facebook IPO investors received the same data. To most (i.e., small, individual investors), that’s unfair. But to many (institutional investors and underwriters), that’s just the name of the game. What’s your take?

The Financial Industry: Cyber Security Laggards

We have seen it all around us lately — the financial industry’s inability to guard against major data breaches.

Just last month, Citibank, the third largest bank holding company in the U.
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S., experienced a data breach when hackers obtained information on more than 360,000 credit card accounts of North American customers. And just last week, Morgan Stanley announced that data of 34,000 clients was lost or stolen.

According to two letters sent to clients, and obtained by Credit.com, the information [of Morgan Stanley customers] includes clients’ names, addresses, account and tax identification numbers, the income earned on the investments in 2010, and—for some clients—Social Security numbers. The data was saved on two CD-ROMs that were protected by passwords, according to the letters, but the CDs were not encrypted. The company mailed the CDs containing information about investors in tax-exempt funds and bonds to the New York State Department of Taxation and Finance. It appears the package was intact when it reached the department, but by the time it arrived on the desk of its intended recipient the CDs were missing, Wiggins said.

The Citibank breach has been referred to as the largest direct attack on a major U.S. financial institution. Since the attack, the Federal Deposit Insurance Corporation has been preparing new measures on data security, which proves to be much needed.

The financial industry has become somewhat of a laggard when it comes to data security initiatives and the risks of data theft are rising.

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According to a June report by IDC Financial Insights, “As financial institutions expose more capabilities to their clients through their digital channels, they must introduce more sophisticated mitigation and control techniques at a similar pace.” The report points to mobile applications as the next new target of cyberattacks.

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(Check out the next issue of Risk Management for more on this topic — online August 1st).

To approach these inevitable risks, there needs to be a change in the role and focus of enterprise risk functions, according to the IDC Financial Insights report. “Cyber risk is an enterprise risk issue, not an IT issue, and as such needs to be addressed from a strategic, cross line-of-business, and economic perspective. The CFO, not the CIO or CTO, is the most logical person to set strategies and lead the efforts required to address the cyber risk challenge.”

The following is a chart that shows that cyber risk is an operational risk component, according to IDC Financial Insights.


Do you agree with these findings? If not, how do you think the management of cyber risks fits within the realm of business’s risk management plan?

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