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Lessons from Distracted Driving Awareness Month

June is Distracted Driving Awareness Month, and while it is quickly drawing to a close, the message remains: Distracted driving is escalating, with 25% more vehicle accidents resulting from drivers talking or texting on cellphones. More cars on the road, especially during summer months, also translates to more accidents.

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Organizations with fleets should take note as motor vehicle crashes are the number-one cause of work-related deaths, accounting for 24% of all fatal occupational injuries, according to the National Safety Council (NSC). On-the-job crashes are also costly, with employers sustaining costs of more than ,500 per property damage crash and 0,000 per injury crash.

Zurich sums up NSC statistics:
Employers can and are being held liable for damages resulting from employee accidents. “We might expect an employer to be held liable for a crash involving a commercial driver’s license holder who was talking on a cell phone with dispatch about a work-related run at the time of an incident—especially if the employer had processes or a workplace culture that made drivers feel compelled to use cell phones while driving,” the NSC said.

The lines believed to exist between employment-related and personal or private life get blurred in some cases involving:

  • Cell phones owned by employees as well as employer-provided equipment
  • Vehicles that were employee-owned as well as employer-owned or leased
  • Situations where employees were driving during non-working hours or were engaged in personal phone calls

To protect themselves and their employees, the NSC recommended that organizations implement and enforce a total ban policy.

“The best practice is to prohibit all employees from using any cell phone device while driving in any vehicle during work hours or for work-related purposes. Regarding off-the-job hours, precedent has been set by lawsuits.

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Thus employers may want to extend their policies to cover off-the-job use of company-provided wireless devices, use of personally-owned devices that are reimbursed by the company, and use of devices in company-provided vehicles. All work-related cell phone use while driving should be banned 24/7,” the NSA advised.

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Companies should also pay attention to other common distractions that can lead to accidents, Zurich adds:

Implementing a Safety Culture for Company Drivers

Organizations with a safety policy in place for drivers of company vehicles may believe they are protected from liability in case of an accident. What they may not realize, however, is their defense could hinge on documentation of steps they have taken to ensure that the policy is being followed by employees, according to the study, Creating a Safety Culture: Moving from politics to habits, by SambaSafety.

The study found that, regardless of the policy in place, “simply saying that you didn’t know about poor driving behavior will no longer cut it – not when people’s lives and companies’ well-being are at stake.

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With the data readily available today, the courts are sure to ask how you didn’t know.

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To implement a successful program, it is important for employees to understand that the company’s policies must be followed by employees at all levels. “If someone in senior management breaks the rules and suffers no aftereffect, what’s the motivation for others to keep things in line?” the study asks.

Additionally, safety policies are not limited to employees whose primary responsibility is driving, or to those who drive company-owned or leased vehicles. According to the study:

Employee-owned or rented vehicles that are used for work-related journeys also must be part of the equation. To decrease liability (in addition to improving safety), policies should clearly state this fact and affirm that the same safe behavior is expected of every driver in the organization – on and off the job.
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That behavior might include non-distracted driving, for example, or even properly maintaining a personal vehicle used for company business to ensure safety and a positive refection of the organization.

Employees need to know that their employer can be held responsible for anything that happens while employees are conducting company business.

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Organizations also need to see that reimbursed drivers have adequate insurance, as well as administering signed driver agreements, providing uniform driver training – and ensuring that all drivers’ behavior and records are continuously monitored.
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To move into a safety culture, SambaSafety advises organizations to keep their program in line with company principles, values and brand. Also important is working with the company’s existing culture:

Employees in a high-energy, competitive environment, for example, may enjoy contests between regions vying for the safest driving records. In a top-down culture, on the other hand, employees might respond best to regular tips and reminders from respected senior leaders.

In any case, clear communication can keep drivers from feeling micromanaged or worrying about their privacy and personal information. It can also mean fewer accidents and a higher level of safety for employees.

Warning: Deer Crossing Ahead

With Oct. 1 just days away, it’s that time of the year, when deer, elk and moose become more active in the United States, increasing the risk of collisions. In fact, the risk of hitting one of these large animals doubles during the months of October, November anddeer-crossing December, according to State Farm.

This is no small matter, as these accidents can cause significant injury and damage. In fact, the average cost per claim nationally for 2015-2016 was ,995.

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08, down slightly from $4,135 in 2014-2015. In its annual ranking, State Farm identifies the state where a driver is most likely to have a claim from a deer, elk or moose collision as West Virginia, where the odds are 1 in 41.

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The state where such a collision is least likely (excluding Hawaii) is Arizona, where odds of getting into such an accident are 1 in 1,175.

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“We know there is an increased risk of collision with deer around dawn and dusk, and also during the October-December breeding season,” Chris Mullen, director of technology research at State Farm said in a statement. “However, drivers should be engaged, alert and on the lookout at all times, because you never know when you may need to react to a deer or any other obstacle that may suddenly be in your path.”

In its 2015-2016 study, State Farm found that the top five states where a driver is most likely to have a claim from a collision with a deer, elk or moose are:
deer-collision-ranking

Safety tips for drivers:

  • Slow down, particularly at dusk and dawn
  • If you see one deer, be prepared for more to cross the road
  • Pay attention to deer crossing signs
  • Always buckle up, every trip, every time
  • Use your high-beams to see farther, except when there is oncoming traffic
  • Brake if you can, but avoid swerving, which could result in a more severe crash
  • Remain focused on the road, scanning for hazards, including animals
  • Avoid distractions, like devices or eating, which could cause you to miss seeing an animal
  • Do not rely on products such as deer whistles, which are not proven effective
  • If riding a motorcycle, always wear protective gear and stay focused on the road ahead.