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Driver Safety Tips for Fourth of July Trips and Post-COVID Return to Work Commutes

Historically, the Fourth of July holiday weekend has presented some of the most dangerous days for drivers in the United States. Indeed, it may be the country’s riskiest holiday of the year. This year, while many may be cancelling their holiday plans and staying home, others may be taking to the roads after months of little travel amid COVID-19 lockdowns.

Looking beyond the long weekend, many drivers are also getting back on the roads as businesses across the country return to work after COVID-19 closures and quarantines, either resuming their old commutes or driving for work.

“Stay-at-home orders resulted in less vehicle traffic but, incidentally, speeding and reckless driving increased dramatically as drivers took advantage of the empty streets,” said Kevin Quinn, vice president of claims and customer experience at Mercury Insurance. “This dangerous behavior puts lives at risk and can result in unnecessary collisions and fatalities. It’s especially dangerous as cities, counties and states reopen and more drivers begin returning to the roads. Drivers need to check themselves and be aware and respectful of the increasing number of vehicles surrounding them.”

He added, “Many drivers are also out of practice—aside from maybe some trips to the grocery store, their longer commute driving skills may be a bit rusty. It’s important to review the rules of the road before setting out on your trip to ensure your safety and that of others.”

As you and your employees get back behind the wheel, Quinn offered these 10 tips to help everyone stay safe over the long weekend and during the return-to-work period for businesses nationwide:

  1. Get reacquainted with your vehicle and driver settings. If your vehicle stayed in park for the majority of stay-at-home orders, it may require some maintenance. Check the oil level and tire pressure to ensure they haven’t decreased before driving. Make sure your seat and mirrors are still positioned optimally for an unobstructed view of the road ahead and remove as many blind spots as possible.
  2. Have a collision avoidance plan. Plan ahead for potential driving emergencies—such as a dog running into the street, another vehicle running a stop sign or a sudden obstruction on the highway—and create a strategy for how to react. Having a collision avoidance plan helps to make you a safer driver and protects motorists around you.
  3. Plan travel time accordingly. If you need to be at the office or an appointment by a specific time, be sure to allow yourself enough time to arrive at your destination without rushing. Account for potential delays like traffic congestion and don’t wait until the last minute to leave your home. Speeding and weaving in and out of traffic lanes to get where you need to be is dangerous and inconsiderate of other drivers.
  4. Remove distractions. According to the National Highway Traffic Safety Administration, most crashes are the result of distracted drivers. Distractions such as using or manipulating your phone, noisy or overly active passengers, eating and multi-tasking will all result in unsafe driving conditions. Reduce or remove these types of distractions while on the road so you can focus on keeping yourself and your passengers safe while driving.
  5. Be aware of other drivers. Driving safety isn’t just about your behavior, but also depends on those around you. Don’t assume they’re being attentive—they may be distracted and not see the stop sign or traffic light ahead of them. Use caution when entering intersections, changing lanes, turning and entering and exiting parking spots.
  6. Remain cognizant of speed. Speed limits are set for a reason, so don’t break them. Driving under the speed limit can be dangerous for others on the road. If your car won’t accelerate to the posted limit, turn on your flashers and safely make your way to the side of the road for service.
  7. Maintain proper following distance. Rear-ending makes up a substantial portion of total injuries sustained in collisions. Following too closely behind a car hinders your ability to come to a full stop on time and it also limits your sight-lines. The rule of thumb is putting at least three seconds of space in between your vehicle and the car in front of you. Use a fixed object—such as a pole or overpass—and count the seconds between when the car in front of you passes it and when you pass it to determine the appropriate following distance.
  8. Stay actively engaged in the task of driving. Most modern vehicles are equipped with advanced driver assistance systems—like lane departure warning and active emergency braking technology—to help drivers avoid collisions, but this technology isn’t a substitute for proper and safe driving practices. Keep your eyes focused on the road ahead, and check mirrors, over your shoulder and use your signal when turning or changing lanes.
  9. Remember to yield to pedestrians. Walkers and joggers may have grown accustomed to fewer cars on the streets, thus, may forget to look both ways before crossing.

    They also might not be paying the utmost attention to their surroundings, particularly if they’re looking at their phones, but pedestrians do have the right of way, even if jaywalking.
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    Use caution when driving on roads with high foot traffic.
  10. Obey posted traffic signs. Many cities have been repairing roads during the stay-at-home period, when fewer people were driving. Keep an eye out for any temporary traffic signs surrounding transit construction.

Three Tips for Using Telematics to Keep Drivers Safe This Winter

Speeding. Harsh stops. Rapid acceleration. Cornering. Fleet managers are likely familiar with these buzzwords related to driver behavior, but what is the real impact of not fixing the way employees operate company vehicles?

According to the National Highway Traffic Safety Administration, driver error causes 94% of all vehicle collisions. Along with the physical and psychological consequences that accidents cause all parties, they can also have far-reaching financial liabilities for businesses if company drivers are found to be the negligent party.

Driving in winter weather amplifies these risks, and without the proper precautions, a company’s drivers may cause a fatal accident on icy or snow-covered roads if they speed when running late, make harsh stops when distracted, or rapidly accelerate in traffic.

We know the basic rules of thumb for driving in winter weather: Slow down, leave extra distance between your vehicle and the one in front of you, turn the wheel into a skid. But for employees who drive company vehicles, there is an added layer to safer driving in winter weather: telematics. Telematics are devices that gather and send data from the vehicle to fleet operators, providing insight into drivers’ actions and their safety, and other information like the conditions of the vehicles and roads.

Here are three tips for using telematics to keep drivers safe during winter weather:

  1. Closely monitor driver speed

Usually, companies set real-time speeding alerts with some room for driver error. Leaving this room for drivers includes setting posted speed alerts that do not trigger unless the driver is traveling at least 10 miles per hour over the posted speed limit, or setting high speeding thresholds in general where the alert only hits if the driver is going above 80 miles per hour.

A best practice during winter months is to set these thresholds much lower and become more stringent on violations. For example, setting the posted speed limit violation threshold to 2 miles per hour over the posted speed of the road can ensure that drivers are staying close to the limit and taking their time getting to their next stop.

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  1. Stay alert on maintenance demands

Telematics solutions can monitor for various vehicle maintenance needs, such as oil life and tire pressure, in real time and notify the fleet manager when maintenance is needed.

Batteries die faster in cold weather, especially when they sit for extended periods. By using a telematics solution, fleet managers can receive alerts when batteries drop below a specific voltage. Setting this alert serves as a reminder to start the vehicle or investigate to prevent a dead battery.

This knowledge can save a fleet thousands of dollars in unnecessary maintenance costs and improve safety for drivers by reducing the number of faulty vehicles.

  1. Proactively coach drivers to navigate tough road conditions

Speeding, rapid acceleration and harsh braking should always be avoided, but these actions are particularly dangerous in winter weather environments. By harnessing GPS telematics and predictive analytics, fleet managers can catch patterns of unsafe driving behavior before it results in a serious accident. Rather than rely on general training for all drivers, fleet managers can provide one-on-one evaluations that focus on each driver’s pain points using real-time alerts, reactive reports and driver scorecards.

Enforcing a business safety culture backed by actionable telematics data can ultimately help companies ensure the safety of their employees and the public in real time. No business wants its drivers to be put in harm’s way on the road, but safety also makes good business sense.

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Company vehicles are driving billboards, and along with the potential to put the public in harm’s way, it will ultimately hurt the bottom line if the brand is associated with accidents, fatalities and poor driving habits.

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Deer Collisions Drop Slightly, But Accident Costs Still Rise

With fall in full swing and holidays on the horizon, new information about animal collisions on the road have been made available for employers and employees.

State Farm’s 16th annual deer-vehicle collision study indicates that overall in the U.S., drivers had a 1-in-167 chance of having a crash with a deer, elk, moose or caribou.

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This is a five-point drop from last year when the national odds were 1-in-162.

What’s more, State Farm reports that the national per claim average rose for the second year in a row to $4,341 from $4,179 during 2016-17.

The chance of hitting a deer, or another large animal, doubles in the fall. The months with the most claims are November, October and December, in that order.
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Some tips for avoiding animal crashes include:

  • Slow down, particularly at dusk and dawn.
  • If you see one deer, be prepared for more deer to cross the road.
  • Brake if you can, but avoid swerving.
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    This can result in a more severe crash.

  • Avoid distractions. Devices or eating might cause you to miss seeing an animal.
  • Do not rely on products such as deer whistles. They are not proven effective.

Additional Autumn Road Hazards

The modest drop in deer collisions doesn’t mean the risk isn’t still prevalent. In its Fall 2018 Seasonal Smarts Digest, Farmers Insurance identified collisions with animals as the top seasonal hazard for drivers between September and November over a five-year period. Collisions with cyclists and multiple vehicle chain collisions followed closely behind as the top types during fall months.

“If you do find yourself in a situation involving a potential collision with deer or other animals this fall, try to stay the course,” said Jim Taylor, head of claims customer experience for Farmers Insurance. “Believe it or not, it may be safer for you and other vehicles on the road to remain calm and stay the course rather than swerving at high speeds in an attempt to avoid the animal.

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The Most Dangerous Month For Drivers Has Begun

Now that August has arrived, warnings are being posted—the United States has entered its deadliest month for drivers, according to the Insurance Institute for Highway Safety (IIHS). IIHS information revealed that 505 fatalities have been reported on Aug. 2 every year between 2012 and 2016—the most recent studied—making it the most fatal day for drivers in that time frame.

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During the same five-year span, July 4 had the second-highest number of traffic fatalities with 495.

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IIHS Senior Vice President for Communications Russ Rader attributed the statistic to the fact that there are more vehicles and road trips in unfamiliar territory, creating higher crash risks, on Aug.

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2 and during the summer in general.

“Traffic deaths are not inevitable. If everyone buckled up and every driver obeyed the laws against speeding and alcohol-impaired driving, the summer death toll would be much lower,” Rader said. “Even though Aug. 2 is a bad day, it’s staggering to recognize that, on average, about 100 people lose their lives on U.S. roads every single day of the year.”

A total of 37,461 people died in motor vehicle crashes in 2016 and the U.S. Department of Transportation’s most recent estimate of the annual economic cost of crashes is $242 billion. Contributing to the death toll are alcohol, speeding, lack of safety belt use and other problematic driver behaviors.

“Each of those deaths could have been prevented,” Rader said. “We could make a lot more progress in reducing crashes and the deaths and injuries that result if we doubled down on the countermeasures that we know work.”

The National Safety Council (NSC) reported that of all the work-related deaths in 2016, nearly 1,600 took place on roadways and about 20% of those involved pedestrian automobiles.

Organizations with fleets should take note, as motor vehicle crashes are the number-one cause of work-related deaths, accounting for 24% of all fatal occupational injuries, according to the NSC. On-the-job crashes cause employers to sustain costs of more than $24,500 per property damage crash and $150,000 per injury crash.

Nationwide’s SmartRide program identified hard braking, fast acceleration and idling in traffic as the top causes of auto accidents. Those incidents, coupled with the fact that August marks the midpoint of summer in America, make this such a dangerous time to be on the road.

Nationwide’s data identifies Fridays in general, between 9 a.m. and 4 p.m., as the most aggressive time of the week for drivers. During this timeframe, drivers’ habits behind the wheel show more instances of hard braking and faster accelerations than any other time of the week. Additionally, Nationwide members reported more accidents in August 2016 (60,976) than any other month over the past four years.

“These critical pieces of data about driving habits have been identified as some of the leading contributors to auto accidents,” said Teresa Scharn, an associate vice president at Nationwide who helped build and manage the insurer’s telematics program. “When drivers are armed with this information, they can make necessary adjustments to their driving behaviors that will help them be safer drivers.”