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Gasification Gets a Big Customer

Recently I wrote about the large number of garbage trains traveling in and out of the Greater Metropolitan New York area every day. The derailment of 10 garbage cars on one of those trains was the reason that two tracks had to be replaced, stopping train service on the line—my line—for several days.

A letter to the editor of our local newspaper pointed out that the CSX garbage train makes the trip four times daily to and from the Bronx and ultimately to landfills in Virginia.

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That’s a whole lot of garbage going into landfills.

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Research found that while strides have been made with a process called “gasification”—which uses a chemical reaction to convert just about any garbage into gas products such as hydrogen and carbon monoxide—it has not been found to be economically feasible to be used on a widespread basis.

But there could be a future for gasification, according to an article in The New York Times, Aug. 17.

The article stated that a company called Sierra Energy has been testing a waste-to-energy system for several years that converts trash—any trash, from food waste to syringes and electronics—to a product known as “syngas,” short for synthetic gas. This gas can be used as fuel to generate electricity or made into diesel fuel or ethanol.

This could be of value, especially since there has been controversy about using corn and other food crops for fuel.

The article states that while it may be a while before the process will be used at the consumer level, the U.S. Army is interested enough to sign up as the company’s first customer.

The military is looking for ways to reduce its oil consumption, and to make it easier to supply the front lines with fuel used in its vehicles and generators.

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“These days, the supply lines are in the battlefield,” Sharon E. Burke, assistant secretary of defense for operational efficiency plans and programs told The Times. “And we consume a lot of fuel, which makes us a big target.”

When I wrote the previous blog on July 31, I wasn’t expecting to be writing about the topic again so soon. I’m happy to do so, however, and I believe that with the Army’s involvement, it won’t be long before the massive amounts of garbage we produce will provide a cheaper alternative to fossil fuels.

Hurricane Sandy Rebuilding Task Force Releases Recommendations

Hurricane Sandy damage to New Jersey boardwalk

President Obama’s Hurricane Sandy Rebuilding Task Force released their findings yesterday, sharing 69 recommendations to repair existing damage and strengthen infrastructure ahead of future natural disasters.

The task force encouraged an emphasis on new construction over simple repair, citing the impact of climate change on severe weather events.

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“More than ever, it is critical that when we build for the future, we do so in a way that makes communities more resilient to emerging challenges such as rising sea levels, extreme heat, and more frequent and intense storms,” the report said. Construction designed for increasingly dangerous storms, infrastructure strengthened to prevent power failure and fuel shortage, and a cellular service system that can subsist during disasters are all critical investments to prevent future loss.

Recommendations included streamlining federal agencies’ review processes for reconstruction projects, revising federal mortgage policies so homeowners can get insurance checks faster, and making greater use of natural barriers like wetlands and sand dunes.

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The team also said that planners need better tools to evaluate and quantify long-term benefits of future projects along the shoreline, but did not detail what would be best ecologically and economically.

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According to USA Today, Sen. Charles Schumer (D-N.Y.) said the Sandy task force report shows that “we have much work to do hardening our energy, telecommunications and transportation infrastructure,” and that “the federal government must be a proactive partner with local governments and the private sector.”

Some of the task force’s suggestions have already been put into place. As the AP reported, this includes the creation of new Federal Flood Reduction Standard for infrastructure projects built with government funds and promotion of the Sea Level Rise Tool, which will help builders and engineers predict where flooding might occur in the future.

The government has closed over 99.5% of over 143,000 National Flood Insurance Program claims related to Hurricane Sandy and paid out more than $7.8 billion to policyholders, according to the task force report. The federal government should support local efforts to mitigate future risk by funding local disaster recovery manager positions and encouraging homeowners to take steps to reduce the risk of future damage, which will also make rising flood insurance premiums more affordable, the report said.

The team has also launched Rebuild by Design, “a competition that will attract world-class talent to develop actionable plans that will make the Sandy-impacted region more resilient.”

On Thin Ice

Truck in Snow

You may have seen “Ice Road Truckers” on the History Channel. If not, it might be worth your time to watch an episode. I’m not a regular viewer, but for me the show is an occasional guilty pleasure. And now it’s in its seventh season, so I’m not the only one who’s watching.

It’s also a look at basic risk management in some of the toughest conditions on the planet—semis traveling on seasonal routes in remote areas of Alaska and Canada. This season follows drivers for the Polar Bear trucking company located in Manitoba, Canada. Seven truckers, often making their trips alone, drive fully loaded semis over frozen lakes, battling the elements to deliver building supplies, heavy equipment, gravel—you name it. Conditions are desolate and often 55 degrees below zero.

To take it even further, Polar Bear and a rival company—owned by a former, and bitter, Polar Bear employee—are competing for delivery assignments. Not completing an assignment means no pay for the drivers, more work for the competition and also that a village somewhere doesn’t get a delivery of badly needed supplies.

I know from personal experience that when it gets down to the 20s and teens here in New York, all kinds of things can happen to heavy equipment. With my commuter train, for instance, engines need to be kept running all night to make sure the trains are operational on cold, icy mornings; and signaling equipment can go on the blink, delaying trains and throwing off schedules. I can’t imagine what it must be like at 55 degrees below zero!

The Polar Bear trucking company can only do so much for drivers who must maneuver icy roads over a frozen lake. The drivers themselves put their lives on the line to make their deliveries. As more and more trucks traverse the roads, the ice highways become pitted. Friction from trucks and temperature changes mean the ice also gets thinner—producing hair-raising episodes, where the ice is moving and trucks get stuck in giant pools of melt. Will they get the truck out? Or will it go right through the ice? Anyway, you get the idea.

Cast member Joey “The King of Obsolete” Barnes has a large collection of vintage CATs and trucks from the 1930s to 1970s. Many are unique pieces of equipment that he has reassembled from miscellaneous parts. In one episode, Joey uses one of his reconstructed trucks to help another driver pull a semi, hauling a flatbed of heavy equipment, out of a deep patch of melting ice. In the same episode, driver Art Burke discovers his truck is having fuel pump and/or fuel line problems. He never really figures out which, but to start the truck and keep it running, he has to manually feed fuel to the engine. Sure enough, the truck again doesn’t start—in the middle of a vast ice landscape—but Art somehow manages to get fuel to the engine and keep it going.

Since it’s impossible for me to watch a show like this without thinking about the risk management implications, I noted two distinct risk management styles. Joey keeps a lot of heavy equipment and spare parts and is ready for any emergency. To stay on schedule, Art heads out over the treacherous ice, knowing he is having engine trouble, but trusting his skills and experience to get him through. Not only do these drivers have to foresee and manage dangerous risks, but the camera and production crew are often traveling right alongside them. And so their safety and liability is an issue as well.

I’m sure that risk managers can relate to these disparate styles. Oddly, they both work, even in these extreme conditions, because both Joey and Art both know their jobs, the conditions and equipment so well. It’s risk management in its most raw form and there are lessons to be gleaned. But don’t take my word for it, see for yourself and be prepared for a nail-biter.

 

Pixar Rides the Waves of SeaWorld Backlash

SeaWorld ExhibitA small documentary released this summer has created a reputational riptide for SeaWorld. Blackfish, directed by Gabriela Cowperthwaite, combines park footage and interviews with trainers and scientists to explore the impact of keeping killer whales for entertainment – and, ultimately, examines the possible factors that led one such whale to kill three people in captivity. The film has outraged animal rights activists and casual audience members alike with footage of brutal whale-on-human attacks at the parks and haunting tales of a natural order torn apart to keep 12,000-pound animals in captivity. SeaWorld’s attempts to head off criticism by emailing an itemized rebuttal to critics has drawn widespread publicity, but many have interpreted the move as defensive and further damning.

This week, it became clear that Pixar has taken note of the movie – and the backlash. The animation studio decided to rewrite part of the upcoming sequel to Finding Nemo that referenced a SeaWorld-like facility.

The plot is reportedly still in flux for Finding Dory, currently scheduled for release in November 2015. Ellen DeGeneres is set to star as Dory, an amnesiac blue fish who cannot remember who raised her, according to the L.A. Times. Initial plans for the movie saw characters ending up in a marine park for fish and mammals. But now, the aquatic center will be differentiated from SeaWorld by giving the animals the option to leave.

With theatrical release over two years away, Pixar could probably do nothing and still avoid the cloud of negative press hovering over SeaWorld as a result of Blackfish. Cowperthwaite confirmed that she screened Blackfish on the Pixar grounds and told the L.A. Times that employees appeared deeply “impacted” by the documentary, but she would not comment on any connection between her film and Finding Dory. The change may be an emotional response – having seen Blackfish opening weekend, I can personally attest that it’s a moving documentary that made me develop a real interest in orcas and the conditions for both animals and trainers at SeaWorld.

But Pixar’s move is also a clear attempt at mitigating reputational risk.

By getting in the plot change now, the company turns the tide on conversation about using aquatic animals for entertainment and preempts any ties between their blockbuster-to-be and the current controversy over cruelty. Further, adjusting the plot demonstrates an engagement with their subject matter and concern for their audience. From a studio known for their silence on any projects in the works, this very public adaptive response is a definitive publicity win – and a great example of proactive risk management.

SeaWorld Entertainment Inc. reported earnings of $77.4 million in 2012, and total revenue rose 7% from 2011 to over .

4 billion, according to the Orlando Sentinel, and the company launched an IPO in April 2013 with a valuation of $2.5 billion. Attendance also grew last year, as more than 24 million people visited one of the chain’s 10 parks. It’s a big fish to hunt. But after grossing just over $1 million in limited release over the last month, Blackfish has managed to become a harpoon in the company’s side.

CNN recently picked up Blackfish and will air the documentary in October, so we can only assume there will be further uproar this fall.