The massive flooding that hit the Atlanta area last September has led to an unexpected consequence for breakfast lovers everywhere — a shortage of Eggo waffles. According to the Kellogg Co., the flooding forced the closing of their Atlanta waffle factory and coupled with equipment problems in their largest waffle factory in Rossville, Tennessee, this means that there will be few Eggos to leggo until sometime next year.
According to an Eggo FAQ on Kellogg’s website:
Eggo is working around the clock to bring everyone’s favorite waffles back to store shelves as quickly as possible. We hope to regain full distribution of Eggo products by the middle of 2010. This is a top priority for Kellogg Company.
This is not the first time this year that a factory disaster was thought to be responsible for a shortage of tasty treats. Back in June, the New York Post reported that an explosion at ConAgra Foods plant in North Carolina would lead to a scarcity of Slim Jims. Panic was averted, however, when the reports proved to be unfounded and the company was able to keep Slim Jims on store shelves.
Oh my……..and eggo shortage!!!!! Now we know what the sequel for 2012 will be!
Hey!!! Leggo my Eggo!!! I’m glad I don’t eat them…
it raises questions about business interruption and extra expense. Setting aside the likelihood of a large SIR, one would think that other alternatives could have been funded, such that those Eggo’s could have remained on the shelves. There may have been additional costs, such as paying for the use of other facilities, and all the other extra’s that would be associated with that. Large companies, public entities, and the like, when faced with these scenarios, often wind up on the short end, because of conflicting objectives. For instance, facilities may have seen various opportunities to reconfigure the plant, and use loss proceeds to modernize infrastructure, which ultimately would yield more efficiency and profitability. Although this might be so, facilities ability to act on its valuable knowledge, may be dependent on whatever feedback and guidance it gets from Risk Management, as far as available insurance proceeds, coverage constraints, and other requirements that insurers impose on the claims process.
Another case for buying a waffle maker and making your own! I used to eat Eggos, but I’ve acquired a taste for the more scrumptious Belgian waffle! But it’s still a shame about the Eggos factory.