About Justin Smulison

Justin Smulison is the business content manager at RIMS and the host of RIMScast, the society's weekly podcast.
Для тех, кто интересуется безопасным доступом к онлайн-играм, наш партнер предлагает зеркало Вавады, которое позволяет обходить любые блокировки и сохранять доступ ко всем функциям казино.

Eclipse Sheds Light On Western Wildfires

Jones Fire-INCIWEB

Just before American news reporters could excitingly begin covering the total solar eclipse from Oregon on Monday morning, they had to acknowledge the wildfire smoke caught by their cameras. “Wildfire Threatening the View” was one brief TV headline leading into the eclipse’s coverage. It was threatening a little more than that.

At least 600 residents of Milli, Oregon were forced from their homes due to a mandatory evacuation starting on Aug. 18. The Milli fire began Aug. 15 and has since burned nearly 7,000 acres just nine miles west of Sisters, a town in the path of the total solar eclipse, according to Central Fire Info.

Thanks to the once-in-a-lifetime event, the growing hazard received some much-needed national attention.

According to the National Interagency Fire Center, there are currently 43 active wildfires burning in the U.S., mostly in western states. With a growing number of residences and businesses expanding into wildfire-prone areas, the risk for injury and death is high. Between civilian and firefighter casualties and injuries, property damage and a host of other concerns, it seems like the potential losses outweigh most other reasons to fight them head on.

In response to the continuing threat of wildfires, experts and authorities have presented solutions that should not tempt mother nature too much.

Light Your Own Or Let It Burn

Controlled or prescribed burns are the preemptive technique that can decrease the likelihood of serious, hotter fires. They are fires started by authorities in strategic locations that eliminate dead trees and other conditions wildfires thrive on, and are easily extinguishable.

This method has been successful in certain parts of the U.S., such as Ohio, when in 2015 it played a critical role in maintaining healthy landscapes. Prescribed burns do present their own set of liability risks, however, with smoke’s effect on air quality and people’s health chief among them. Those and other environmental reasons influenced the nearly entire suspension of the practice in British Columbia in 2003. But the method has found a resurgence among B.C.’s firefighting authorities. A former Parks Canada controlled burn coordinator recently said that “people do not understand the benefits of burning,” and warned that suppressing a forest’s natural cycle, which includes fire, creates the conditions for mega-fires.

In a similar vein, the Los Angeles Times recently suggested letting the fires burn out to avoid firefighter casualties, citing statistics showing there is little that authorities can do once a fire has spread.

The New York Times echoed those sentiments, noting that some scientists have suggested redirecting funds from firefighting into projects that fireproof homes, which could better ensure community safety.

A 2016 report published by CoreLogic revealed that 1.8 million homes across 13 Western states are at extreme or high risk of wildfire damage. Additionally, according to ISO Mitigation 60% of all new housing units in the U.S. have been built on the edges of forests since 1999. With this data in mind, it might be time to invoke strategies that anticipate and harness wildfires rather than relying on reactive ones.

Workplace Safety Tips for the Total Solar Eclipse

On August 21st, a total solar eclipse will be visible from North America for the first time in nearly 40 years. Many employers across the country will host viewing parties or may allow employees to take an extra break to observe the phenomenon, while those who employ outdoor workers can expect employees to have a front-row seat for the big event.

It is important to remember that such eclipses can expose workers to safety and worksite hazards, however. For example, outdoor workers should be sure to turn off any equipment or machinery before sun-gazing.

So what further information can employers pass on to reduce the risk of worksite and on-the-job injuries? NASA’s Total Solar Eclipse safety page suggests the following:

  • Never look directly at the sun.
  • If you are within the path of totality, remove your solar filter only when the moon completely covers the sun’s bright face and it suddenly gets quite dark. Experience totality, then, as soon as the bright sun begins to reappear, replace your solar viewer to look at the remaining partial phases.
    buy amoxil online pelmeds.com/wp-content/uploads/2023/10/jpg/amoxil.html no prescription pharmacy

  • Use eclipse glasses and handheld solar viewers verified to be compliant with the ISO 12312-2 international safety standard for such products.
  • Always inspect your solar filter before use; if scratched or damaged, discard it. Read and follow any instructions printed on or packaged with the filter.
    buy mobic online pelmeds.com/wp-content/uploads/2023/10/jpg/mobic.html no prescription pharmacy

  • Do not look at the sun through a camera, a telescope, binoculars, or any other optical device while using your eclipse glasses or hand-held solar viewer — the concentrated solar rays will damage the filter and enter your eye(s), causing serious injury.
  • Keep normal eyeglasses on, if normally worn, and place eclipse glasses over them.
    buy diflucan online pelmeds.com/wp-content/uploads/2023/10/jpg/diflucan.html no prescription pharmacy

Check out the map below to see if your business is in the path of totality for the upcoming eclipse:

total solar eclipse map

A New Approach to Managing a ‘Classic’ Reputation

coca cola sweetener challenge

A new Coca-Cola-sponsored contest seems to publicly acknowledge its reputational risk, but at a minimal cost that could manage or even reduce it.

In early August, the beverage giant announced its Sweetener Challenge, seeking non-employees (preferably scientists or agriculture or nutrition professionals) who can bring the company a “natural, safe, reduced, low- or no-calorie compound that generates the taste sensation of sugar when used in beverages and foods.” The winner will be announced in Fall 2018 and will receive million.

Taxes on soda, the decline of its consumption, and mounting data that sours on sugar has unquestionably affected the bottom line for the company and put pressure on the broader beverage industry. By initiating the contest, Coke seems willing to try a fresh approach to manage or favorably alter its reputation as a brand founded on sugary cola, while simultaneously attracting and retaining consumers and generating sales.

buy amoxicillin online greendalept.com/wp-content/uploads/2023/10/amoxicillin.html no prescription pharmacy

That seems far less risky than not trying new techniques.

“[Reputation risk] is created when expectations are poorly managed and exceed capabilities, or when a company simply fails to execute,” wrote Nir Kossovsky in the 2014 Risk Management article “How To Manage Reputation Risk.” “Managing expectations is all about governance, operations and risk management—the blocking and tackling of running a business. Clearly, there can be perverse brilliance in a business strategy of setting expectations very low.

buy flexeril online greendalept.com/wp-content/uploads/2023/10/flexeril.html no prescription pharmacy

Last year, Coca Cola suffered a net revenue decline from $11.5 to $9.7 billion, making the $1 million prize a cost-efficient gamble that, as Kossovsky suggested, can “conceptualize an ideal state and implement a roadmap to reduce reputation risk.”

Other companies have turned to their audiences for new ideas to increase awareness and improve their reputations. Folgers was jonesing for a new jingle this year and paid a songwriting duo $25,000 for a flavorful new take on “the best part of waking up.”

Even the commercial aviation industry sought out-of-this-world innovations from average stargazers. When the X Prize Foundation wanted to inspire the private sector to pursue commercial space flight, it did so with a $10 million prize. The pursuit of the Ansari X Prize generated $100 million in new technologies and was ultimately won by the Tier One project’s ShapeShipOne, which was financed by Microsoft co-founder Paul Allen.

According to Kossovsky, “reputational events are tried in the court of public opinion,” and Coke’s will both there and in stores. The company’s new sugar substitute will be announced in October 2018 and will eventually make its way into supermarkets. With just a few sips, consumers can ultimately decide if the company’s investment and reputation risk management technique was a sweet move.

Can You Have Too Many Coffee Shops?

The collective mood among Starbucks (SBUX) shareholders may have been dark and intense on Wednesday, following a 1% downgrade of the coffee company’s share price by BMO Capital Markets due to “store overlap.” BMO analyst Andrew Strelzik wrote: “There are now 3.6 Starbucks locations within a one-mile radius of the typical Starbucks in the U.S. relative to 3.3 and 3.2 stores in 2014 and 2012 respectively.

buy elavil online thecifhw.com/wp-content/uploads/2023/10/jpg/elavil.html no prescription pharmacy

That statistic does not factor in competitors, and implies that too many franchise cafes are located too closely together and are fighting for the same $2 per tall coffee.

The warning signs of overlap were acknowledged and dismissed by Starbucks CEO Howard Schultz in 2010, when he told the Harvard Business Review: “We’re not nearly close to saturation in North America, despite what the cynics or pundits might say…”

At the time of that interview, Starbucks total store numbers neared 17,000 and by the end of 2016, there were 25,085. Was seven years close enough to the saturation point to heed the warnings? Or does the old cliché about hindsight apply?

The overlap may have led to what’s known as risk failure, which Risk Management explored in a 2016 article, “The True Character of Risk.” Article author Michael J. Mazarr would characterize Starbucks’ market oversaturation as a “gray swan”—a danger that is “known, discussed and even warned about, but then discounted.”

Mazarr noted: “When senior decision-makers become immune to outcome-oriented thinking, they will not give serious consideration to risk. They may continue to give it rhetorical emphasis, talking about what could go wrong, but the trajectory of their judgment will never substantially vary.

buy revia online thecifhw.com/wp-content/uploads/2023/10/jpg/revia.html no prescription pharmacy

McDonald’s learned this same lesson the hard way in the 1990s. Although it had 19,000 worldwide locations, upper management wanted deeper market penetration and kept expanding. Cannibalization didn’t hurt the corporation at first, but investments in new locations outpaced the profits earned from increases in total sales. That led to the fast food chain closing 100 stores and unveiling the popular, but risky, offer of 55-cent Big Macs to attract and retain customers.

Unlike in 2008, when Schultz closed 600 locations overnight because he felt they weren’t meeting the Starbucks vision, the current problem is not reportedly a result of poor management or the inability to offer upscale imbibing experiences. Starbucks has just provided customers with too many options near their homes, workplaces and hangouts to get their next sandwich or caffeine fix.

buy bactrim online thecifhw.com/wp-content/uploads/2023/10/jpg/bactrim.html no prescription pharmacy